Growth Marketing Manager, Communities & Events

Company: Alignable Events Group
Location: Boston
Posted on: November 1, 2024

Job Description:

Who we are:We believe that small businesses are stronger together and we're looking for people who are passionate about our mission.Alignable is a remote-first, mission-driven Series C (and profitable) growth stage startup on a mission to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business.Small businesses give our communities character -- generating local jobs and supporting local causes. They are the creators, the risk takers and the problem solvers. Each with a unique story.For business owners who depend on referrals for success, Alignable is the online community helping them initiate and build trusted relationships leading to quality referrals. Owners depend on quality referrals for all aspects of their business, and whether they're looking for new customers, suppliers, or services needed to run their business - they're finding them all here on our platform. Our highly engaged and supportive peer network plays a critical role in helping these businesses (our Members) succeed, especially within an ever-changing economic environment.Alignable is North America's largest small business network with over 9 million businesses in 30,000+ communities. If you want to empower the small business owner through a networking platform unlike any other, let's talk.What you will be doing:As a Growth Marketing Manager at Alignable, you'll help real business owners make the connections they need to find success in their local and virtual communities. The Community Programs team drives engagement in our groups, virtual events, and in-person networking events. You'll help business owners discover and join "the room where it happens" with the people they want to meet, and build meaningful relationships that help their business grow.In this role, you will:

• Report directly to the Senior Director, Marketing
• Define strategies for increasing joins and engagement in our virtual and in-person communities
• See the impact to Alignable's business metrics - even top level KPIs - from your campaigns
• Use a growth mindset and marketing execution skills to bring our programs to more members and drive community engagement
• Utilize marketing channels, product-led growth, in-person experiences, and individual advocates to enhance engagement metrics
• Implement marketing tools and tactics like growth hacking, email marketing, and product-led growth to increase engagement, success, and retention
• Conduct iterative testing and implement bold new strategies
• Leverage people, events, content, and format to achieve our goalsDay-to-Day Responsibilities and Success Metrics:
  • Campaign Development and Execution: Design, develop, and execute marketing campaigns across various channels to drive community engagement and event participation. Success is measured by increased event attendance and engagement metrics.
  • Data Analysis and Reporting: Analyze customer data and campaign performance using analytics tools; generate reports to inform strategies and demonstrate the effectiveness of marketing efforts. Success is tracked through continuous improvement based on performance data.
  • Collaboration: Work closely with Program leads, product, and engineering teams to align marketing initiatives with community goals and product development. Successful collaboration leads to achieving ambitious growth targets.
  • Messaging: Develop compelling copy and positioning for email campaigns, in-product messaging, and other communication channels to engage users and promote events. Success is indicated by high engagement rates and positive customer feedback.
  • Customer Insight: Engage with community members to gather feedback, understand their needs, and ensure their success within the community. Implementing changes based on this insight will result in more successful campaigns.
  • Optimization and Testing: Continuously test and optimize marketing tactics to improve engagement and retention rates. Success involves effective iterative testing and achieving key marketing metrics.
  • Event Promotion: Promote virtual and in-person events through targeted marketing efforts, ensuring high attendance and engagement. Successful events drive meaningful engagement and relationship building.
  • Segmentation: Define and refine customer segmentation to tailor marketing campaigns and maximize impact. Success is measured by the effectiveness of segmented campaigns in driving customer outcomes.What you will bring:
    • Affinity for small business and/or an entrepreneurial spirit
    • 5-8 years of experience in marketing, growth, sales, or related roles
    • Proven experience in marketing to large audiences of 100,000+ members, with a track record of driving engagement and successful campaign outcomes at scale
    • Hands-on experience with growth, lead generation, campaign management, demand generation, and/or lifecycle marketing
    • Ability to capture and share key data and insights to drive marketing strategies and decisions
    • Excellent written and verbal communication skills
    • Experience creating and executing successful multi-channel segmented marketing campaigns, ideally for a networking, freemium, or SaaS product
    • Proficiency with marketing automation platforms like Hubspot, Iterable, or Marketo
    • Proficiency with data analytics platforms like Amplitude, Looker, or TableauWhy Alignable?
      • Advocacy & Encouragement:They make our online communities great, but they also make Alignable a great place to work. Our culture is dynamic, supportive and offers tremendous opportunities to grow your career together with the business. We offer autonomy, ownership, mentoring and flexibility. Every one of our employees and co-ops can directly point to how they've made a major impact on the business.
      • Equity, Diversity & Inclusion: At Alignable, we celebrate the diversity of the small business community - and in our team. We value the unique perspective you'll bring to strengthen our mission of helping small businesses thrive and are committed to maintaining an inclusive and respectful culture that fosters creativity and innovation from everyone.
      • A remote-first organization, Alignable launched in 2014 and is venture-backed by Mayfield fund, Recruit Strategic Partners, Saturn Partners, NextView Ventures, Lead Edge Capital, and KIC ventures. Our leadership team also consists of startup veterans from Invisalign, Constant Contact, Vistaprint, and Audible.What We Offer:
        • Smart, supportive co-workers
        • Competitive compensation
        • Equity
        • Health, dental, and vision insurance
        • Unlimited vacations + each employee is required to take 2 weeks off back-to-back at some point each year
        • Virtual working environment
        • Flexible working hours
        • Paid Parental leave
        • Professional Development Program
        • 401(k)Alignable is an equal opportunity employer and encourages all applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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